Daily App Store Report 2026-09-18
Today's strongest signal is eFootball™ (KONAMI) appearing simultaneously in five countries: KR #8, DE #35, HR #37, GB #38, and US #71 in overall/grossing; and DE/GB #11 and US #19 in ios-games/grossing. It also posted substantial gains versus the previous report: +82 in HR and +65 in KR. This should be treated not as movement in a single chart, but as a revenue-driven lift occurring across multiple countries and charts on the same day.
1. New arrivals
The strongest arrival is eFootball™ (KONAMI). It entered overall/grossing simultaneously at KR #8, DE #35, HR #37, GB #38, and US #71, while also reaching DE #11, GB #11, and US #19 in ios-games/grossing. Next is Limbus Company (Project Moon), appearing in ios-games/grossing across four countries: KR #16, JP #40, US #72, and GB #98. On the paid side, KennysGifs (KED, LLC) reached #1 in ios-entertainment/paid in both DE and GB, plus JP #32; it also entered overall/paid at DE #22, US #36, and GB #40. Dipsea: Audio Stories arrived in ios-books/free at HR #38, DE #74, GB #81, and US #95, while also running at ios-magazines-newspapers/free #14 (+82) in HR.
2. Risers over the period
The reference date is 2026-08-24. That is 25 days ago and the oldest available archive date, so it should not be treated as a full month. The largest gains are concentrated in JP: Min Habit #4 (+80), WalkColor #18 (+80), Dragon Quest Monsters 3 #17 (+79), and StoryReel #3 (+78). In the US, Five Guys reached ios-food-drink/free #1 (+75), Kalshi reached overall/free #8 (+72), and Instagram reached ios-photo-video/grossing #3 (+67). Apps absent on the reference date but now near the top include Muse from Meta (US overall/free #2), 2AM CAM (US ios-photo-video/paid #1), and Super Princess Kaguya! Alarm (JP overall/paid #2).
3. Trends by tier
The top tier (ranks 1–10) is stable, with held 86% / new 2% / average movement 2.5. The mid tier posts 82% / 6% / 6.3, while the bottom tier (ranks 51–100) shows 71% / 18% / 9.2, meaning most churn occurs at the tail. Google holds the most slots at every tier (top 125, mid 149, bottom 74), and the top ranks are dominated by a small number of major players.
4. Trends by country
All 78/78 charts are comparable across all six markets. The US is the most rigid, with 91% top-10 retention; HR has the most new arrivals at 1,090 and 84% retention. Shared hits include TestFlight (#1 in all six countries), Duolingo grossing (#1 in all six), Kling AI, and LinkedIn. Strong local flavor appears in Japan's Nijisanji merchandise app at #2 and Korea's AdZero at #1.
5. Trends by category
ios-sports has the most turnover, with 80% retention, while ios-utilities has the most new arrivals at 348. By contrast, ios-photo-video is stable at 92%, while ios-music, ios-magazines-newspapers, and ios-social-networking each sit at 91%; ios-shopping moved the least, with just 71 new arrivals.
Key findings
1. eFootball™ enters overall/grossing in five countries simultaneously, with KR #8 clearly ahead
KONAMI's eFootball™ entered overall/grossing on the same day at KR #8, DE #35, HR #37, GB #38, and US #71; it also reached DE #11, GB #11, and US #19 in ios-games/grossing. It additionally climbed sharply versus the previous report to #13 (+82) in HR's ios-games/grossing and #3 (+65) in KR. Simultaneous takeoffs across countries and charts are likely driven by a monetization event or update, making this the most repeatable trend signal in today's data. If planning coverage, lead with KR.
Confidence: High
2. KennysGifs simultaneously reaches #1 in ios-entertainment/paid in DE and GB, spilling into overall/paid
KED, LLC's KennysGifs newly appeared in ios-entertainment/paid at DE #1, GB #1, and JP #32, while also reaching DE #22, US #36, and GB #40 in overall/paid on the same day. It is unusual for a paid app to simultaneously lead its category and enter the overall chart, strongly suggesting external buzz. Because paid charts have smaller sample sizes and are more prone to short-lived spikes, it is sensible to confirm whether it remains tomorrow before treating it as a story.
Confidence: High
3. Limbus Company newly appears in ios-games/grossing across four countries (KR #16 is the highest)
Project Moon Co., Ltd.'s Limbus Company entered ios-games/grossing simultaneously at KR #16, JP #40, US #72, and GB #98. This follows a classic pattern: a Korean title performing strongest at home, then gradually spreading to Japan and English-speaking markets. Alongside eFootball™, today's game-revenue movement contains two same-day, multi-country signals.
Confidence: High
4. Dipsea: Audio Stories appears in ios-books/free in four countries, while gaining +82 in HR's magazines category
Dipsea's Dipsea: Audio Stories newly appeared in ios-books/free at HR #38, DE #74, GB #81, and US #95. In HR, it also rose sharply to ios-magazines-newspapers/free #14 (+82), showing significant momentum in another category within the same market. Audio-story apps tend to gain visibility across categories, making both books and magazines worth monitoring.
Confidence: Medium
5. The 2026-08-24 reference date is 25 days ago; leading “monthly” gains are concentrated in JP
The 2026-08-24 reference date is the oldest archive date, 25 days before 2026-09-18. It is not a full month, so this should not be called a “monthly trend.” With that caveat, JP stands out among the largest gainers, including Min Habit (JP ios-lifestyle/paid #4, +80) and Super Princess Kaguya! Alarm (JP overall/paid #2, absent on the reference date). Only JP and US had entries in the country-level monthly-risers section; DE, GB, HR, and KR had none.
Confidence: High
6. In the US, Five Guys #1, Kalshi #8, and Muse from Meta #2 — major brands and buzzworthy apps have taken hold since the reference date
Five Guys reached US ios-food-drink/free #1 (+75), Kalshi reached US overall/free #8 (+72), and Instagram reached US ios-photo-video/grossing #3 (+67). In addition, Muse from Meta (Meta Platforms) and 2AM CAM, both absent on the reference date, climbed to US overall/free #2 and US ios-photo-video/paid #1. With US top-10 retention at 91%, the highest among all markets, new entrants here carry extra weight.
Confidence: High
7. Chart churn is concentrated at the tail: bottom has 18% new and 9.2 average movement, versus top's 2% and 2.5
The top tier (ranks 1–10) is exceptionally stable: held 86%, new 2%, and average movement 2.5. The mid tier (ranks 11–50) records held 82%, new 6%, and 6.3. The bottom tier (ranks 51–100) records held 71%, new 18%, and 9.2, where most of today's new arrivals occurred below rank 51. Google also holds the most slots in every tier—125 in top, 149 in mid, and 74 in bottom—leaving the head of the charts highly fixed. To catch emerging trends, continuously monitor the bottom tier and cover apps as soon as they reach the top tier.
Confidence: High
8. Global top-10 hits in all six countries: TestFlight and Duolingo grossing are #1 in every market
TestFlight (Apple) is #1 in ios-developer-tools/free across DE, GB, HR, JP, KR, and US, while Duolingo is #1 in ios-education/grossing in all six countries. Kling AI ranks in the top 10 across all six markets in both ios-graphics-design free and grossing. LinkedIn is #1 in ios-business/grossing in DE/GB/HR/US and #3 in JP/KR. These are permanent fixtures with limited news value, but they are useful as comparison baselines.
Confidence: High
9. HR has the most new arrivals at 1,090 and 84% top-10 retention, contrasting with the US at 91%
New-arrival counts are HR 1,090, DE 959, GB 861, US 858, JP 743, and KR 688. Top-10 retention is highest in the US at 91% and lowest in HR at 84%, making HR a more volatile market where small apps can break through. HR-specific new arrivals include Biblija KS (ios-books/free #1), CourtScore (ios-sports/paid #1), and VESC Tool (ios-utilities/paid #1, +92), making it promising for coverage of local stories.
Confidence: High
10. Category temperature differences: ios-sports (80% retention) and ios-utilities (348 new arrivals) are active, while ios-shopping (71 new arrivals) is stagnant
The category with the lowest top-10 retention is ios-sports at 80%, followed by ios-finance at 81% and ios-developer-tools at 82%. New arrivals are led by ios-utilities at 348, followed by ios-music at 296 and ios-education at 290. Conversely, ios-photo-video at 92% and ios-music, ios-social-networking, and ios-magazines-newspapers at 91% show little movement at the top; ios-shopping has the fewest new arrivals at 71. For high-probability editorial ideas, prioritize sports and utilities; shopping is less timely.
Confidence: High
11. AI learning and assistant apps are rising over the period: Gizmo AI Tutor gains on both paid and free US education charts, while Gemini reaches JP productivity #6
Gizmo: AI Tutor (Save All) rose in both monetization modes, reaching US ios-education/grossing #30 (+69) and ios-education/free #12 (+67), while Google Gemini reached JP ios-productivity/grossing #6 (+68). ios-education is a stable category with 89% retention, so double-digit gains there are meaningful.
Confidence: Medium
12. Local chart leaders: Korea's AdZero is #1 in ios-utilities/paid and #6 in overall/paid, while Japan's Nijisanji merchandise app reaches #2
SANGSANGLYEOG's “AdZero: A smooth web without ads” newly reached #1 in KR ios-utilities/paid and also #6 in overall/paid the same day. In JP, TwoGate inc.'s “Nijisanji Merchandise App” newly appeared at #2 in ios-entertainment/free. Both are limited to a single market and should be covered in their domestic context rather than as global hits.
Confidence: High
Recommended actions
- Make eFootball™ today's top story. Center it on KR overall/grossing #8, alongside DE/GB/US ios-games/grossing #11/#11/#19, to show the “simultaneous in five countries” pattern. Be sure to track whether rankings hold in tomorrow's collection.
- Since KennysGifs (simultaneous #1 in ios-entertainment/paid in DE/GB) carries the risk of a short-lived paid-chart spike, confirm its persistence in the 2026-09-19 collection before publishing a standalone article. Begin verifying the background—where it gained traction—in the meantime.
- Bundle Limbus Company and Dipsea into a second-tier article on “same-day, multi-country arrivals.” As a Korean game and an audio-story app, respectively, they should be treated separately from eFootball™.
- Focus monitoring on the bottom tier (ranks 51–100). With 18% new and average movement of 9.2, most churn occurs here; watching the top tier (2% new) will miss emerging trends.
- Allocate more market-specific reporting to HR (1,090 new, 84% retention) and DE (959). The US has little movement at 91% retention, so it is more cost-effective to treat its movements as significant only when they occur.
- Prioritize category coverage for ios-sports (80% retention) and ios-utilities (348 new arrivals), and defer ios-shopping (71 new arrivals) this week.
- To improve the reliability of reference-date comparisons, avoid “monthly” wording until the archive reaches 30 days around 2026-09-23; explicitly label it “vs. 25 days ago” in materials.
- Report the degraded US/ios-weather/TOP_GROSSING chart to the collection team and request a re-fetch. Do not use that chart's figures in articles until recovery.
Data quality notes
All 468 target charts were collected (0 missing), with 45,694 rows analyzed. All 468/468 charts are comparable with the previous report from 2026-09-17; by market, all 78/78 charts are comparable in DE, GB, HR, JP, KR, and US. There are three limitations. (1) The 2026-08-24 reference date is 25 days ago and the oldest archive date. There is not yet a full month of history, so “monthly” is an approximation; DE, GB, HR, and KR had no qualifying top gainers versus the reference date. (2) US/ios-weather/TOP_GROSSING is degraded at the source, so figures from this one chart are less reliable than the rest. (3) Ratings are missing for 274,192 records, so no analysis based on ratings was conducted today. Note also that rows from charts unavailable in the previous collection are not counted as new arrivals, so incomparable charts should not be misread as new entries.



